A VIBRANT CAPITAL OF FOOD, ART, AND INNOVATION, SAN FRANCISCO HASN’T FORGOTTEN ITS WILD WEST ROOTS.

A city of contrasting scenery – colorful Painted Ladies, rugged Pacific cliffs, skyscrapers glinting in the California sun – and an ever-evolving identity, this one-time Gold Rush boom town and counter-culture haven lives up to its reputation as one of the world’s most extraordinary cosmopolitan regions.

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San Francisco International Airport (SFO), Oakland International Airport (OAK)

DISCOVERIES

CITY LIGHTS BOOKSTORE
261 COLUMBUS AVENUE
City-Lights-Book-Store

Tucked away in the historic North Beach neighborhood – once the home of both the Beat Generation writers and San Francisco’s Italian immigrant community – this iconic bookstore has been a literary meeting place since Laurence Ferlinghetti opened it in 1953. Browse its extensive selection of international books and keep an eye out for works published by the in-house press, which got its start publishing Allen Ginsberg’s provocative poem, “Howl.”

ASIAN ART MUSEUM
200 LARKIN ST
Asian-Art-Museum

It’s no coincidence that one of world’s most thoughtful and comprehensive museums dedicated to Asian art and cultures is in San Francisco. Working with artists, curators, and experts from around the world, the museum organizes and displays ground-breaking exhibitions, such as the most comprehensive collection of Mongolian art in the US.

BAKER BEACH
PART OF THE PRESIDIO NATIONAL PARK
Baker-Beach

Despite being a coastal city, San Francisco isn’t much of a beach town – the water and the weather tend to be too cold. However, one of the city’s best beaches also happens to offer some of the best views available of the iconic Golden Gate Bridge. Located on the west side of the Presidio, the beach stretches for a mile along the coast, making for a scenic – if often windy – walk along the water.

BERKELEY
ACROSS THE SAN FRANCISCO BAY
Berkeley

Just across the San Francisco Bay, on the other side of the Bay Bridge, sits San Francisco’s quirkier, less well-behaved sibling. A college town in many ways – the intellectual and counterculture influences of UC Berkeley run deep – Berkeley is an independent city in its own right, with its own distinctive Craftsman architecture, a vibrant arts community, and a culinary scene to rival San Francisco’s. Yes, in case you missed it, renowned restaurant Chez Panisse is in Berkeley.

DEYOUNG MUSEUM
50 HAGIWARA TEA GARDEN DR
Deyoung-Museum

Initially intended just for the California Midwinter International Exposition of 1894, this landmark art museum has remained a San Francisco fixture ever since. Its sleek Herzog & de Meuron building, opened in Golden Gate Park in 2005, houses a world-renowned collection of 17th- through 20th-century American art, textiles, and art from Africa, Oceania, and the Americas. Exhibitions have focused on everything from Turner and Diebenkorn to Lao-Thai textiles and African figurative sculpture.

FERRY BUILDING MARKETPLACE
ONE FERRY BUILDING, SAN FRANCISCO
Ferry-Building-Marketplace

Browse the aisles of artisan foods and locally produced gourmet products at the Ferry Building Marketplace situated along the Embarcadero waterfront. The Ferry Building Marketplace features acclaimed restaurants and eateries highlighting local, sustainable cuisine. Visit the famous Farmer’s Market in the plaza, held Tuesdays, Thursdays, and Saturdays. The historic Ferry Building itself is a major transportation hub and has been an important commercial center for over a century.

GEORGIA O'KEEFE MUSEUM
217 JOHNSON ST
Georgia-OKeefe-Museum

Housed in an authentic Pueblo Revival style building, the museum hosts a changing series of special exhibitions that showcase various aspects of Georgia O’Keefe’s influential work.

The soft, orchid-hued petals of a petunia unfurl across a canvas, and deep shades of turquoise and indigo form a sensational contrast with lime green and lavender. A captivating example of Georgia O’Keefe’s flower paintings from the 1920s, the iconic work joins over 1,000 other paintings, drawings, and sculptures by the legendary modern American artist.

LEGION OF HONOR
100 34TH AVE
Legion-of-Honor_700x380

Housed in a columned, Beaux-Arts palace perched on a hill overlooking some of the most dramatic views of the San Francisco Bay, the Legion of Honor houses a collection of over 4,000 years of art. The collection predominantly focuses on ancient and European art, and it houses an impressively large collection of prints and drawings. The building itself was built as a memorial to Californian soldiers who died in World War I.

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PALACE HOTEL

A LUXURY COLLECTION HOTEL, SAN FRANCISCO

Palace-Hotel

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